I know how to build products. I've never taken distribution seriously. So I'm learning it the only honest way — in the open, with the experiments, the mistakes and the actual numbers.
Who
I've been building software for years. Most of it nobody ever used, because I always stopped at the part where you have to tell people it exists.
So I'm doing the opposite now: building in the open, learning distribution out loud, and publishing the numbers whether they're good or not.
If you build things and recognise that problem, this is for you.
Why follow
Not motivation. Five concrete things, every week.
The unglamorous middle: the parts that break, the decisions that turn out wrong, the weeks where nothing moves.
I'm learning it from zero and writing down what works and what doesn't, before I know the answer.
Every figure comes from a dashboard I can show. Including the flat weeks.
Whatever I end up using to build, ship and measure, with the setup and not just the name.
One challenge, followed end to end, with the outcome unknown when it starts.
The challenge
Not followers. Not views. Not signups. An activated user installs the product and completes at least one successful download. It's the only number that can't be faked, so it's the only one that counts.
Nothing to show yet. That's the point of starting the record at zero.
Status
Updated as the build moves. No roadmap theatre.
The plan
Written in advance, so it can be judged against what actually happens. The 90-day clock started on 21 August 2026.
Identity, site, analytics and the legal pages. Everything at zero, and the numbers section proves it live — no screenshot required.
Package the installer, build the activation tracking, and document what stands between working and shipped.
Version 2.2.2 is out, signed by nothing but a checksum, with the prices in the open. That is where the clock starts.
Rank channels by activated users, not views. Move most of the effort into the two that actually work.
Product Hunt, a coordinated launch week, and a final sprint toward the thousandth activated user.
Projects
One at a time, taken seriously and documented all the way through. Telegram Downloader is the first.
Back up your Telegram files in bulk
Chosen in public, based on what the first run actually teaches me. Suggestions welcome.
The rules
Three commitments. If any of them breaks, the whole record is worthless.
Follow along
Pick whichever platform you actually use. The numbers get published on all of them.
Everything from here is documented — whichever way it goes.
Follow the build